Macmillan publishing powerhouse has started Swoon Reads (https://www.swoonreads.com/) and it seems to be a win-win situation. Readers and writers simply create a free account. Readers have access to hundreds of Young Adult (YA) romance novels of all sub-genres free of charge (which can be catered to his/her tastes). As for authors, they upload their unpublished novel and readers read, comment, and rate it. Within six months, the editors of Macmillian will view it, and you can guess the rest--the better the ratings, the more likely they will notice and consider publishing it. The masses are given the power to influence publishing companies to market what they want to read. Ingenuous! Macmillian does publish many from this line, so there is a chance an author can "make it" this way. It sounded interesting, so I signed up.
For authors, there is a catch of course, but one they freely post so you understand their process. When an author submits a novel, it is on lockdown legally for six months while it is being considered. You cannot send it anywhere else. If you aren't eager to get published right away or incessantly tried and could not get a book published, this may be the way to go. The other criticism I have is the reader pool. They all just want to please the authors and tell them how wonderful the book is instead of giving constructive criticism. This could be very frustrating for someone who has tried to get published and has failed as in he/she still isn't getting the feedback needed to become successful. When I gave didactic, constructive, and very detailed criticism, I was thanked for giving real feedback and even asked more questions for additional help by one author. These are serious people who want to do what it takes to get published. Swoon Reads does try to get readers to give constructive feedback like I did with very leading questions, but people tend to overlook them and give very little useful feedback. I think if the website had one of their editors set the stage with a great and detailed example, the authors might get what they need from their readers.
Overall, this is an interesting platform for publication, one I'm not ready to delve into until I see its success rate, but one that definitely weeds out those who can write from those that only have good ideas. You never know though, Swoon Reads could be the forrunner that will save self-publishing's reputation as well as being successful for publishing powerhouses and conglomerates.